Ad Buzz Archive

Ad Buzz Vol. 18

2007-03-17T12:00:00.000-07:00

1) An old country man (apparently a farmer) is trying to run away from a goon. Unfortunately, the goon catches up, points the gun towards the old man and is about to shoot. Suddenly, the old man moves ahead and chomps away the barrel of the gun. For some reason, he is not able to eat the bullet and spits it away. What brand is advetised here?

A. 'Protex Happydent'

2) Saif Ali Khan explains to the TV audience on how to prepare tea with leaves of this brand. "Don't put them in water, rather pour water on them." Before Saif, for a long time, this tea brand was endorsed by another personality, an Ustaad in his field. Name the brand.

A. Taj Mahal Tea. The Ustad, of course, is Zakir Hussain.

3) From the teaser for this ad, it seemed as if the ad is trying to do what Budweiser did with 'Wassup'. But when you see the ad, you realise that it is doing with eating, what Pepsi TV tried to do with drinking - enjoy it during 'every program'. What snack brand is this, endorsed by Saif Ali Khan?

A. The advertiser is Lays. The teaser was "What's the program?" and the connect was "Lays is the main food of every program". Pepsi had earlier tried a similar communication with 'Pepsi TV'.

4) The story is set in one of the beaches of the Carribean. A West Indian guy comes to a food outlet and asks "What's for eating, man?". In a style typical to small Indian restaurants and Udipi outlets, this guy starts saying "Idli, Dosa, Uttapa, Medu Vada... and Lassi..." Here Yuvraj Singh comes in with "Malai maar ke". This ad is actually a World Cup sales promotion campaign. Name the brand in this ad.

A. Hero Honda mobikes

5) This surrogate ad for an alcoholic beverage apparently has tied up with KBC for the ad. It shows the KBC background and the same music. The voice-over goes "To win, you do not need 5 or 4 or 3 or 2 questions. You just need one. Make it a winning one." Which 'one' alcoholic beverage, advertised as soda, is this ad about?

A. McDowell's No 1

6) This ad claims that the bank is the first one in India to come up with 'Free-for-Life' credit cards. Which bank is the ad referring to?

A. ICICI Bank

7) The song 'My heart is beating' goes on in the background and the ad shows all bonnets opening to show love signs on the inside. In a unique and romantic style of communication for a car battery, this ad explains how the battery loves cars as much as owners do. Name the battery brand.

A. Exide

Ad Buzz Vol. 17

2007-03-01T20:00:00.000-08:00

1) After the first ad showing Mom and Dad talking about earning honestly, this one is another beautiful ad. This ad shows a boss and two office colleagues desparately checking all accounts late in the day at office. They are trying to trace some funds that have gone missing. Our hero gets a call from home, and answers it. The other colleague and boss take one look at the phone and stop their investigations. Which brand is advertised this way?

A: MOTO FLIP

2) This campaign takes the brand and the idea of beauty to new heights. One ad shows a lady talking about her recent re-union where she played 'Who-blinks-first' with a guy friend and lost for the first time in years. the second ad shows a wife talking about how her husband takes her to her favourite restaurant instead of a sports-bar. Both these ladies thank this "miraculous" cosmetic product that reduces wrinkles and fine lines on the face. Name this brand.

A: Pond's Age Miracle

3) This guy steals somebody else's jeans and what follows reminds you of the Hindi film "Judwaa" or the original Jackie Chan flick "Twin Brothers". The jeans does whatever its original owner does, indicating that this pair is his and not anybody else's. Name this brand of jeans, urging you to "make them yours".
A: Levi's Red Tab Jeans

This one is a great long question, and my tribute to endorsements by two most saleable filmstars today - Amitabh Bachchan and Shah Rukh Khan. Below are some product categories. Please mention what brand of this category is endorsed / has been endorsed by AB and SRK. For example:
- Bank
AB: ICICI Bank
SRK: ICICI Bank

4) Television or appliances in general

A: AB: BPL
SRK: Videocon

5) Car

A: AB: Maruti Suzuki Versa
SRK: Hyundai Santro

6) Suitings

A: AB: Reid and Taylor
SRK: Mayur Suitings
An update on this: SRK now endorses S Kumar's brand 'Belmonte', and Mayur Suitings, which after SRK, had shifted to Virender Sehwag, is now endorsed by Salman Khan.

7) Soft Drinks

A: AB: Pepsi, Mirinda Lemon Flavour
SRK: Pepsi

8) Chyawanprash

A: AB: Dabur
SRK: Himani Sona Chandi Amritprash

9) Perfume / fragrance

A: AB: 'AB'
SRK: 'SRK'

Ad Buzz Vol. 16

2007-02-12T20:00:00.000-08:00

1) This new avatar of a well-known brand talks about its new shape, by calling all others as boxes. The ad shows and talks of all people with different occupations, being in boxes. What is being introduced in this ad?

A: Zen Estilo

2) This ad (in a way) takes forward the previous 'sugar boy' story. The lady has just come to know that she is expecting and she is thinking of a way to tell her husband about it. Then, as the (translated) tagline goes, Happiness starts with ___.

A: Bru.
I made a mistake here. The English translation would be "Happiness begins with Bru."

3) This bank, claiming to the global choice of the global Indian now has SRK going places all over the world. Name the bank.

A: ICICI Bank

4) For a while, you would think that your TV has gone mute. Kids participating in different sports, whisper to their competitors about "the secret of their energy". At the end, Sachin Tendulkar whispers this secret to the TV audience so that we know what they are talking about. What brand is advertised thus?

A: Boost - Boost is the secret of our energy.

5) Javed Jaffri is back with "It's different". This time, the "different" refers not to the taste but the 8 varieties of the product which helps Javed cut 20 years in jail, peacefully. What is the ad for?

A: Maggi's range of sauces. The original campaign had Pankaj Kapoor saying 'It's different' for Maggi Hot and Sweet Tomato Chilli Sauce.

6) Talk of taking brand endorsement to the next level! As if one Hrithik Roshan wasn't enough, this ad has umpteen of them roaming around, walking down the street, getting out of a store, approaching a girl, etc. etc. What is this ad for?

A: John Players

7) After dressing up as a Sardar for Pepsi's ad, adman Prahlad Kakkar performs as a magician in this ad. He puts a kid inside one box, and he then comes out of the second. Something else also "follows" the kid out of the box, and everybody's amazed. Name the brand advertised?

A: Hutch - Wherever you go, our network follows.
(After I posted answers, I received an email saying that the magician in this ad is not Prahlad Kakkar, but an artiste named Ranjan Ghoshal. This remains unconfirmed though.)

8) A connect: Sunny Deol, Govinda and Salman Khan endorse 3 rival brands in the same product category. Name the 3 brands.

A: Men's Innerwear.
Sunny Deol - Lux Cozy
Govinda - Rupa
Salman Khan - Dollar Club

Ad Buzz Vol. 15

2006-07-13T20:00:00.000-07:00

1) Rani Mukherjee is dressing up apparently to meet her spouse. She does not want to wear any accessories, because this watch is all that she requires for "one beautiful relationship" that they have. What watch brand is this?

A. Titan Raga

2)Animated black and white puppets talk to each other about this new offer from free gold from this jewellery brand. What brand am I talking about?

A. Tanishq

3) After Cadbury's Dairy Milk, Amitabh Bachchan again becomes a shopkeeper. Some of his customers are - a kid with a toy car, a short man who is roaming around with Payal Rohatgi, and a guy with a fractured leg. All of them are looking for a battery brand that has "something extra". Which battery is this?

A. Eveready

4) This brand has kind-of remixed its theme music for its new car with the "same sporty soul". For some reason, the ad shows a lady practicing some kind of martial art (or is it a form of yoga) on a beach before getting into this car and driving away. What car is advertised thus?

A. Chevrolet Tavera Neo

5) This phone service shows a man in a restaurant giving "missed calls", and "SMS Sweety" sending "Please call urgently" messages, in order to save on outgoing calls. This is to advertise their new promotion of giving away cheap phones and free talktime. Name the phone service brand.

A. Reliance India Mobile

6) A physically challenged kid participates in a race. But at the starting line itself, he falls down and calls to his papa - Salman Khan. In ture bollywood style, this "real hero" jumps over the fence, uses his shirt to tie the kid to his back, and runs and throws himself over the ribbon to win the race. All this just to send a meesage that "If you have it within you, it shows." Name the brand advertised here.

A. Dollar Club

Ad Buzz Vol. 14

2006-07-09T11:32:00.000-07:00

1) A formula made it the 'very very sexy' player in hair styling cream/gel category. Now the company is now trying to copy it in the deo spray category. This launch ad, though, looks more like a copy of the Axe ads. However, let the audience decide whether "he's got the style". Name the brand and the deo spray extension.

A. Brand: Set Wet from Paras Pharma.
Deo Spray Extension: Zatak.
Voiceover in Set Wet ads: He's got the style. Check him out!
Baseline: Very Very Sexy / Very Very Cool

2) Though I am late to put it in this series, a nice ad nonetheless. The youth gang in this ad believes 'It's now or never'. Different clips show the gang mocking an older guy, with a baby, listening to his wife's rants, and another guy 'Yes Sir'-ing his boss. This ad is about a bike... which bike?

A. TVS Apache

3) It's Dhoni... again (Gosh! Why the **** did I go for studies?) This time, he is endorsing the naturals variant of a hair styling cream/gel brand. Name the brand.

A. Brylcreem Naturals.
I had decided to ask no more questions on Dhoni's endorsements. Hence, giving a little info here. He is now also endorsing Videocon - The Indian Multinational.

4) This looks so similar to the Nike Football ads. But it's not Nike, it's the brand that made Teamgeist. The text of the ad would probably help: "Jose + 10". Name the advertised brand.

A. Adidas

5) Yuvraj Singh keeps talking on the phone while shopping. Says, "Where in India would you get nice clothes? I will buy some for me when I am out on tour." All this while, he is in this store, supposedly his 'style secret'. Which store am I talking about?

A. Westside chain of stores from Trent
Baseline: Your style secret

6) This series of ads looks like it is 'clarifying' Sania Mirza's attitude to tennis, t-shirts and noserings, rather than her attitude to drink this beverage. Name the beverage brand.

A. Sprite. Baseline: Clear hai

7) This brand of ayurvedic soap has created a "Amavasya" to "Poornima" campaign for its claim of clear, beautiful, trouble-free skin in 15 days. The ads show a lady bathing in a bath-tub, and another one splashing water on her face, and both ads show the lunar fortnight forming the backdrop. Name the brand advertised.

A. Medimix

8) Perizaad Zorabian becomes a Sun Goddess for this skincare brand. Two girls notice her, take her autograph, when she goes on to explain the benefits of the brand. Name the brand.

A. Everyuth DermaCare range of products.

9) This diamond jewellery brand urges you to "own a piece of eternity". Name the brand.

A. Orra

Ad Buzz Vol. 13

2006-06-24T11:30:00.000-07:00

1) We have already talked about John Abraham riding a Yamaha bike in the Clinic All Clear ad. The two brands have gone further and now have a sales promo, where buying Clinic All Clear can win you a Yamaha bike. Which bike?

A. Yahama G5

2) This company recently underwent a much-touted 400 crore makeover. No "Button Dabao" (Hindi baseline for the one-button Value-Added-Services access) here! We all know the company name and logo. What's the new motto, if we can call it so?

A. I thought this was a very easy one. Who can forget Mr. Amitabh Bachcha saying, "It's time to Think Bigger, Think Better".
By the way, the 400-crore figure has now been increased to 700 crores in the recent press articles.

3) Abhishek Bachchan is stepping in his father's shoes in brand endorsements as well. He "went Fida" with this brand and now he is going all over India, from Goa to Ooty. He also became the "_ _ _ _ STAR". Name the two brands.

A. Ford Fiesta and Motorola (MOTOSTAR)

4) This nice ad has tea cups crying, being ignored in favour of the new bisucits. The Hindi ad goes "Mohey Bhool Gaye Sawariya". Which biscuits?

A. Britannia MarieGold Doubles

5) This worldwide leader in optical lenses (cameras) now brings customised lens for spectacles as well. Name this German brand.

A. Carl Zeiss

6) The ad shows a lady destroying the 'beauty soap' by cutting it with a sword, burning it among dry leaves, burying it, putting it on a railway track. All this, just to make the point that the advertised brand of soap is more than just a beauty soap. Name the brand.

A. Shiff

7) It's tough to follow ad world's new darling - Mahendra Singh Dhoni. After TVS and Sonata, he also appears in double role for a shoe polish ad and with Narain Karthikeyan for a branded fuel ad. Name the brands advertised.

A. Kiwi Shoe Polish and BPCL Speed

8) Katrina Kaif urges the target audience to "Be a lady". What brand of soap is she endorsing in this ad?

A. Dyna, from the stables of Anchor.

9) A kid tries to tie his shoelaces in this ad. Of course, it takes a lot of thought and effort. By the end of it, he gets all dirty. But no one's complaining, since "dirt is good". Name the brand being advertised.

A. Surf Excel.

Ad Buzz Vol. 12

2006-06-11T11:30:00.000-07:00

1) Dhoni is back with another endorsement. This time "usne apne gaon ka naam roshan kar diya". What watch brand is he endorsing?

A. Titan Sonata. The italics in the question is a dialogue from the ad.

2) This ad for a scooterette apparently trashes the Bajaj Pulsar 'Fear the Black' campaign. The person doing this in the ad is none than the lady who earned 'The only Man in Bollywood' remark some time back. Name the lady and the brand.

A. Preity Zinta for TVS Scooty Pep Perky Pink. The ad shows college guys, who prefer Black, writing 'I love Pink' on the black board, as a punishment given by Professor Priety. The ad ends with Priety saying, "Don't mess with Pink... Never!"

3) With even Nokia trying to Indianise its offerings, why should any other mobile phone company be left behind? Using this two ad campaign, this brand has launched 3 phones on the 'easy-to-operate' platform. One ad shows a grandma getting embarassed because of a bikini-clad babe's photo in her grandson's room. To express this 'easily', she covers the photo with a dupatta. Another ad shows a girl drawing a rangoli, while a guy keeps looking at her from the balcony. To express her love 'easily' she simply rubs off a part of the rangoli, making it look like a heart, and "Chura Liya' plays on in the background.

Name the company who's running these two ads.

A. Sony Ericcson. The new range has titles like Easy View, Easy FM, and Easy Text.

4) Shah Rukh finally gets back to some of his original endorsements. Here, he is impressed by his neighbours because they use this brand. And simply because of that reason, SRK thinks his neighbours are smart, stylish, powerful, good-looking, etc. What am I talking about?

A. Hyundai Santro eRLX

5) 'Indian Idol' Abhijeet Sawant endorses this product. It's some kind of spray. I have already given half the brand name, give me the other half.

A. Spray Mint

6) As the ad goes, this brand has been making 'Supreme Pakoras' tastier for years. An offbeat ad for a ketchup. Which ketchup?

A. Kissan Tomato Ketchup

7) John Abraham the overall brand endorser for this bike brand, helps launch this bike. In the ad, the bike is launched on an airport's conveyor belt. What's the name of this bike?

A. Yamaha Gladiator

8) A dancer takes a sip from this tetrapck and thinks it's a KiwiFruit. The next sip is an orange, while the third sip is another fruit. The ad is for a 3-in-1 juice variant. Which brand is this, from the stables of Godrej?

A. Godrej Xs

9) Couldn't decide whether this ad was to re-launch the brand or its famous tabla-playing endorser. Nothing "Wah Wah" in this ad, but it surely does remind us of its previous ad campaigns. What am I talking about?

A. Taj Mahal Tea.

10) Roshan Abbas hosts a talk show where he solves the common man's common household problems using this 'Lakh Dukhon ki ek Dawa'. This long running campaign talks about the company's various brands, one of them being the 'Terminator'. Name the company.

A. Pidilite.

Ad Buzz Vol. 11

2006-05-20T11:30:00.000-07:00

1) This ad starts with a chef in a barber's shop, with a butcher's knife in his hand. The next scene shows a cricket batsman working at the Dhobi Ghat. What is being advertised?

A. The Monster website. The idea was getting the correct placement.

2) This is way too artistic. Takes some time to understand. It shows names of months in a year forming things like a car, etc. The ad basically encourages small monthly savings for a better future. Name the advertiser.

A. HSBC Mutual Fund - Systematic Investment Plan

3) I don't know whether I asked this earlier. John Abraham goes on a beach, wears this and suddenly babes start falling around him. The baseline says 'How many you have'? Name the brand.

A. Titan Fastrack Eye Gear - The Fall Collection

4) Suddenly everyone in the world wants to pay "after 7pm" - be it a flight ticket of 4pm, or fillng up petrol, or even lunch. It is always after 7 pm. What is being advertised here?

A. ICICI Credit Cards - Happy Shopping Hours

5) Two nice ads for this campaign. The brand now wants everyone to throw away their mono-colour backlight display phones (conveniently called black and white phones) and get this cheap colour phone. Which phone?

A. Reliance LG 'Rangeela' Phone. The two ads: a couple about to make out in a car, and a couple about to get married in a church, before the guy suddenly gets a call, and runs away to answer the call, because he is ashamed of his 'black and white' phone.

6) A man is fed up with his wife taking time to choose colours of kitchenware. At the end, he just says "sab jach rahey hain", and the wife ends up buying all the 3 coloured frying pans. Of course, "who can say no to his wife"?

A. Prestige. Long time baseline: Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar.

7) This outlet (I guess it's a franchise operation) has got product placement in movies like 'Pyare Mohan' and 'Waqt'. Name it.

A. Archies Gift Shops: Amitabh Bachchan owns one in 'Waqt' and the Vivek-Fardeen duo own one in 'Pyare Mohan'.

8) This ad shows John Abraham entering his home on a Yamaha bike. But the ad is actually for a haircare product. Hint: Answer the question "Is he hot or not".

A. Clinic All Clear Ice Cool Anti-Dandruff Shampoo

The ads starts with John saying "It's hot" and Bipasha saying "It's not." At the end, Ms. Basu says, "You're hot", and John saying "I'm not".

Ad Buzz Vol.10

2006-05-15T11:30:00.000-07:00

1) A guy on a bike and a girl in a car do the disco lights on the road at night. "Jhalak Dikhlaja" plays in the background. What brand is launched with this ad?

A. Bajaj Platina. The first time I saw this ad, I wondered whether it was promoting the bike or the album!

2) This drink had been in market for long. But this is the first ad. All versions have the animated bottle acting as if it is one of the friends in that group. Name this "cool drink to hang out with".

A. Appy Fizz. Baseline: A cool drink to hang out with.

I don't know if you have seen the latest ad of this campaign. The animated bottle comes up, says, "I see dead people", referring to the gang just lying around. The bottle urges them to play some game, and one of them answers, let's play spin the bottle. Cool ad!

3) To my knowledge, there have been two ads of this brand so far. Both the brand name and its ads reflect amazing attitude. One ad says "Look close and you will see only words." The other says "The only thing that shows through is attitude". What brand am I talking about?

A. Tease, the no-show t-shirt bra from Lovable.

4) One of the worst 'naamkaran' I have seen. Which brand is currently advertising its Chaddi pe Gaddi offer?

A. VIP undergarments. Most of the participants got this one.

5) A typical bike ad again. This time the biker is the messiah who goes on the advertised bike, and stops a horse from running away. Result: The lady horse-owner goes on to ride the bike with the hero, while the petrol-pump-wallah is left upset, because of the good mileage.

A. Honda Shine.

6) Two endorsers, same product cateogry, different brands - Sania Mirza, Priety Zinta. Name the brands.

A. Tata Tea and Taaza

Ad Buzz Vol. 9

2006-05-14T11:30:00.000-07:00

1) Hrithik Roshan uses biscuits to teach a lady how to dance. What brand of biscuits is this?

A. Parle Hide & Seek. The lady in the ad is one of the female leads in the movie 'Kisna'. Prateek sends in info that the pair put in 8 hours of training to get the dance steps correctly!

2) Satish Shah and his dog, Tiger, are left unhappy because of this brand. Now that they have converted their fruit farm into this juice brand farm, life is good again. What ad is this?

A. Maaza.

3) A piece of asteroid hits the earth. Over time, it gets converted into this phone. Which phone?

A. MOTO PEBL. Quite a nice ad to talk about the unique shape.

4) The brand has taken the next step on its beautiful positioning. The man's back aches while working, but not while he is playing with his daughter. That's why you should "retire only from work, not life". What brand is this?

A. Retirement Plans from ICICI Prudential Life Insurance. Another lovely ad from the brand. I have simply loved their earlier ad and the jingle "Woh pal tasalli dete hain jab kandhon pe rishtey paltey hain." And this one beautifully takes it to the next level. Baseline: Retire from work, not life.

5) Right since when they are kids, the boy keeps harassing the girl making her cry. However, as a grown-up, the boy proposes to the girl by putting a ring in a bottle of this brand. "Simple" question, what's the brand?

A. Slice. Baseline: 'Simple joys ka ras'. Some people got it wrong between Slice and Maaza in Q.2.

6) A group of kids go to a temple and take away the milk offered to the idol there, saying you are strong, you don't need calcium. They take the milk away and prepare a shake. Later, they share it with the idol. The idea was to advertise the free shaker given with this malt food drink. What brand?

A. Chocolate Horlicks. What a wonderful ad, you just can't keep yourself from thinking what a nice ad! (Of course, girls would probably think, how sweet!)

7) "Kabhi kisi maukey par, kabhi yun hi". What brand am I talking about?

A. Titan Watches. One of the many great ads being aired currently.

8) The first ad for this product emphasised its amazing picture and video-shooting capabilities. The latest product in this series is sold with the proposition of personal music collections on the phone. Which phone is this?

A. N91 from the Nokia N Series.

9) This ad has Aamir Khan ordering "cold" samosa and "cold" pakoras. Which brand is this?

A. What else but Coca Cola?

Coke's 'Thande ka Tadka' radio ad (in Mumbai) is much better than its TV versions.

Ad Buzz Vol. 8

2006-05-06T11:30:00.000-07:00

1) The lyrics go: Boondon mein jaane kya alag hai, Boondon mein jaane kya naya hai... What brand?

A. Maruti Alto

2) "Namumkin kiye jaa, toofan ko piye jaa", and " You [have] got to do what you [have] got to do" are some of the very few phrases that you will hear during this ad. What ad?

A. Thums Up (Surprisingly, some answers had it as Thumbs Up)

3) "Dooba re dooba mann-wa bondon mein". Explains it all. What brand is advertised here?

A. Limca - Extremely few people missed this. Guess the Riya Sen jig did the magic.

4) Another beautiful ad. Same baseline - Nothing else will do. What brand?

A. Mahindra Scorpio

5) Zayed Khan advises "Mouth ka karo good use". What beverage brand?

A. Mirinda. Notice that it has changed from Mirinda-aaaa to Mmmm-mirinda

6) "Masti ka Chataka"... "Masti ka dose"... what do these phrases talk about in the ad?

A. Fanta.

7) The protagonist goes on to list his small wishes. And then, says "Thode thode se thode hi kuch hota hai". What apparel brand is this?

A. Peter England shirts

8) We now know that MS Dhoni endorses TVS. Which fan brand is also endorsed by him?

A. Orient fans. Not sure whether it's only PSPO or all Orient fans.

Ad Buzz Vol. 7

2006-04-25T11:30:00.000-07:00

1) Aishwarya Rai becomes an animated frisbee expert in this ad for a soap(!). Which Lux variant is this?

A. Lux Aqua Sparkle.

2) Connect: Amitabh Bachchan, Kareena Kapoor, Sunny Deol, Saurav Ganguly, Shah Rukh Khan (Not an exhaustive list). Hint: Brand Endorsements.

A. They all endorse Emami products

Amitabh Bachchan: Himani Navratna Oil

Kareena Kapoor: Emami Boro Plus

Sunny Deol: Himani Sona-Chandi Amritprash

Saurav Ganguly: Himani Sona-Chandi Amritprash

Shah Rukh Khan: Himani Navratna Cool Talc, and Navratna Oil

3) A 'True fan' and a 'New fan' hum this jingle while in the shower (separate showers, of course!). In the second ad, one of them appreciates the jingle thinking it's a Bollywood song. What brand is this?

A. Kingfisher packaged drinking water

4) A man advises his pal to go to a particular restaurant, but forgets the name. Given that "Men will be men", he even forgets that his wife's name is Rose. What brand is this?

A. Seagram's Imperial Blue

5) A man goes to a coffee house and asks the Barista for a coffee. The barista keeps asking questions - Plain or cream, with sugar or sugarfree, etc. Frustrated with the options, the man pours coffee over the barista's head and goes away saying, "I just asked for a cup of coffee." Which financial services brand is this?

A. Kotak Securities

6) Another brand of financial services. A man is fishing and throw the bait. Under the water, a scuba diver follows a big fish, catches it and hangs it on the bait. The man happily takes the fish and throws the bait again. Which brand is this, trying to explain that it works hard behind the scenes for its investors?

A. Anand Rathi

7) This two-wheeler brand is now endorsed by M S Dhoni, focussing on the mileage and looks of this product. Iss 'SuperStar" se Dhoni bhi "Jalta hai". What brand is this?

A. TVS Starcity, endorsed by M S Dhoni

Ad Buzz Vol. 6

2006-04-14T11:30:00.000-07:00

1) This is how the ad starts: "You keep playin' where you shouldn't be playin'. You keep thinking, that you'll get burnt." The ad ends saying we should all "Fear the Black." What brand is this?

A. Bajaj Pulsar 180 DTSi

Baseline - Fear the Black

2) This ad shows 3 people - all having a straw rising from their heads. They are walking under the sun, getting tired. The animated Sun then sucks the water and energy from them. Which brand is advertised thus? (Hint: Its famous old campaign was about "Yeh Jaan mein jaan daal de, peete hi.")

A. Dabur Glucon D

The jingle is used in this ad as well, in the form of an instrumental at the ending of the ad.

3) In this ad, a ShahRukh-mimic (very rightly) says "TV hota dekhne ke liye, aur Soft Drink hota hai peene ke liye." Which brand "clarifies" in this manner?

A. Sprite - baseline 'Clear Hai'

This ad is a spoof of the Pepsi TV campaign.

4) Kapil Dev is back. Which pain-killer brand does he endorse, recommending it to a car mechanic.In an effort to reach out to the TG of the brand, he even calls the mechanic his "Bidu!".

A. Crocin Pain Relief

5) Shah Rukh Khan gets one more brand to pay for him standing in front of the camera. In this particular ad, he calls the talcum powder as the smallest AC. What brand?

A. Himani Navratna Cool Talc

6) Which Boman Irani endorsed brand has re-worded an old song thus: "Distemper ke din beete re bhaiyaa, ad Emulsion aayo re"?

A. Nerolac

Ad Buzz Vol. 5

2006-04-08T11:30:00.000-07:00

1) Which AC "inspires" ladies and gentlemen to "get their walls ready"?

A. Haier ACs

Baseline: Inspired Living. This ad starts with the dialogue "Ladies and Gentlemen, get your walls ready.

2) Which AC tells you "nothing but the truth" by calling other ACs coolers?

A. Onida

Baseline: Nothing but the truth. The ad says that an AC is not an AC if it can't cool at 48 degrees.

3) 'Jab Chhuo, Kachhu Hoye Baalam' and 'Jab Chhua, Kuchh Hua' are the two parts of the (I think) one of the most brilliant ad campaigns on TV currently. Give me the brand. No Points for the guessing the parent company.

A. This is Mrs. Marino's Hair Softener campaign. The parent company is Paras Pharmaceuticals.

4) This geek, while practising football, hits his own head and falls down flat on the ground. Accidentally, he scores a goal and girls go crazy! What is this brand, inviting all of us to a 'shapely' fictional island?

A. Axe Land.

Baseline: Just a spray away

5) This dude shares every eatable he has, with every possible person around him. Later in his life, he opens 'Rahul's Gym' for these same people. Name the brand advertised. (Hint: One of the people he shares the eatables is "Pata nahi kiska bachcha!")

A. An ad for Tata AIG Life Insurance

Baseline: A new look at life. A common line across all its retirement solutions campaign - Zindagi hamein sikhati hai aagey sochney ke liye.

6) Saif Ali Khan and Rani Mukherjee go overboard over idiotic adjectives like wow, fantastic, mind-blowing, mind-blasting performance. What brand is launched using this crazy piece of advertising?

A. Chevrolet Aveo

7) A simple one to end with. Saif Ali Khan and Shah Rukh Khan now endorse PCs and laptops. Name the 2 brands.

A. Saif Ali Khan - Lenovo

Shah Rukh Khan - HP Compaq Presario desktops and laptops.

Ad Buzz Vol. 4

2006-03-31T10:30:00.000-08:00

I am not able to find Questions of Vol. 3 in my mailbox. Somebody help!

Questions:

1) A new character (mother-in-law) got added to this famous family. And a variant was added to its stable. Which snack brand is that?

A. Lehar Kurkure Solid Masti

2) What "keeps the colour of the most colourful country of the world"?

A. Wheel (Kaun Rakhe Rang Rang...)

3) I am sure everyone's has seen the !ncredible India campaign. What's the Hindi version of this expression?

A. Atulya! Bharat

4) This low-price brand almost crosses the limit and claims to contain a 'leave-on' (made to sound very close to Paras Pharma's Livon) in its new version.

A. Rejoice

5) Mr. Chaubey harasses his office colleague by using the colleague's phone for receiving phone calls for himself. Which brand helps him get a phone for himself?

A. Reliance or LG

Ad Buzz Vol. 2

2006-03-10T10:30:00.000-08:00

Questions:

1) Connect the ads of Hutch, Fair and Lovely and HappyDent White with a recent ad campaign, promoting a financial service. Hint: The campaign has spoofed the music/idea of the ads of these 3 brands.

2) This ad breaks a tradition in advertising... in celebrity endorsements to be more specific. Normally, celebrities are used in ads to endorse the product, and says good things about the product, why it stands out, etc.

However, probably for the first time in Indian advertising, a celebrity is used for the ad, and still the ad goes on to say that there is nothing extra-ordinary about the product. Tell me the product/brand and the celebrity in this ad.

Answers:
1) Bajaj allianz health insurance. This was for their "Give Rs. 100, Take back Rs. 105" promotion.
2) Sprite

Ad Buzz Vol. 1

2006-03-03T10:30:00.000-08:00

Question:

For a start, the first question is on what is considered the best ad ever in history.

This was some time in the 1980's. The company had advertised its newest product through this TV ad during the SuperBowl.

This ad, telecast only once, attracted the highest ever number of orders for the product. This record, as far as I know, is still to be overtaken. It is also said that the year mentioned in this ad, (also the year of the launch of this product) is a kind of a tribute to a novel.

As an additional hint, the company in question, is one of the very few companies that within 5 years of starting, became a Fortune 500 company.

Give me the name of the advertiser or the product that was launched with this ad. (If you know one, you would surely know the other).

Answer:
The Apple Macintosh '1984' commercial