1) An old country man (apparently a farmer) is trying to run away from a goon. Unfortunately, the goon catches up, points the gun towards the old man and is about to shoot. Suddenly, the old man moves ahead and chomps away the barrel of the gun. For some reason, he is not able to eat the bullet and spits it away. What brand is advetised here?
A. 'Protex Happydent'
2) Saif Ali Khan explains to the TV audience on how to prepare tea with leaves of this brand. "Don't put them in water, rather pour water on them." Before Saif, for a long time, this tea brand was endorsed by another personality, an Ustaad in his field. Name the brand.
A. Taj Mahal Tea. The Ustad, of course, is Zakir Hussain.
3) From the teaser for this ad, it seemed as if the ad is trying to do what Budweiser did with 'Wassup'. But when you see the ad, you realise that it is doing with eating, what Pepsi TV tried to do with drinking - enjoy it during 'every program'. What snack brand is this, endorsed by Saif Ali Khan?
A. The advertiser is Lays. The teaser was "What's the program?" and the connect was "Lays is the main food of every program". Pepsi had earlier tried a similar communication with 'Pepsi TV'.
4) The story is set in one of the beaches of the Carribean. A West Indian guy comes to a food outlet and asks "What's for eating, man?". In a style typical to small Indian restaurants and Udipi outlets, this guy starts saying "Idli, Dosa, Uttapa, Medu Vada... and Lassi..." Here Yuvraj Singh comes in with "Malai maar ke". This ad is actually a World Cup sales promotion campaign. Name the brand in this ad.
A. Hero Honda mobikes
5) This surrogate ad for an alcoholic beverage apparently has tied up with KBC for the ad. It shows the KBC background and the same music. The voice-over goes "To win, you do not need 5 or 4 or 3 or 2 questions. You just need one. Make it a winning one." Which 'one' alcoholic beverage, advertised as soda, is this ad about?
A. McDowell's No 1
6) This ad claims that the bank is the first one in India to come up with 'Free-for-Life' credit cards. Which bank is the ad referring to?
A. ICICI Bank
7) The song 'My heart is beating' goes on in the background and the ad shows all bonnets opening to show love signs on the inside. In a unique and romantic style of communication for a car battery, this ad explains how the battery loves cars as much as owners do. Name the battery brand.
A. Exide
Saturday, March 17, 2007
Thursday, March 01, 2007
Ad Buzz Vol. 17
1) After the first ad showing Mom and Dad talking about earning honestly, this one is another beautiful ad. This ad shows a boss and two office colleagues desparately checking all accounts late in the day at office. They are trying to trace some funds that have gone missing. Our hero gets a call from home, and answers it. The other colleague and boss take one look at the phone and stop their investigations. Which brand is advertised this way?
A: MOTO FLIP
2) This campaign takes the brand and the idea of beauty to new heights. One ad shows a lady talking about her recent re-union where she played 'Who-blinks-first' with a guy friend and lost for the first time in years. the second ad shows a wife talking about how her husband takes her to her favourite restaurant instead of a sports-bar. Both these ladies thank this "miraculous" cosmetic product that reduces wrinkles and fine lines on the face. Name this brand.
A: Pond's Age Miracle
3) This guy steals somebody else's jeans and what follows reminds you of the Hindi film "Judwaa" or the original Jackie Chan flick "Twin Brothers". The jeans does whatever its original owner does, indicating that this pair is his and not anybody else's. Name this brand of jeans, urging you to "make them yours".
A: Levi's Red Tab Jeans
This one is a great long question, and my tribute to endorsements by two most saleable filmstars today - Amitabh Bachchan and Shah Rukh Khan. Below are some product categories. Please mention what brand of this category is endorsed / has been endorsed by AB and SRK. For example:
- Bank
AB: ICICI Bank
SRK: ICICI Bank
4) Television or appliances in general
A: AB: BPL
SRK: Videocon
5) Car
A: AB: Maruti Suzuki Versa
SRK: Hyundai Santro
6) Suitings
A: AB: Reid and Taylor
SRK: Mayur Suitings
An update on this: SRK now endorses S Kumar's brand 'Belmonte', and Mayur Suitings, which after SRK, had shifted to Virender Sehwag, is now endorsed by Salman Khan.
7) Soft Drinks
A: AB: Pepsi, Mirinda Lemon Flavour
SRK: Pepsi
8) Chyawanprash
A: AB: Dabur
SRK: Himani Sona Chandi Amritprash
9) Perfume / fragrance
A: AB: 'AB'
SRK: 'SRK'
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